I design differentiated handbags for a modern, discerning customer.
Creativity-Led. Tech-Enabled. Results-Driven Design.
With over a decade of experience inside globally recognized brands including Coach, Kate Spade, Michael Kors, Rebecca Minkoff, and Tory Burch, I merge artisanal craft, artistic spirit, and tech-driven workflows to deliver impactful results.
Deeply passionate about handbags, accessories, and leathergoods, I stay ahead of trends while obsessing over elevated materials, finishing, and custom hardware.
From concept to production, I help established brands and startup founders launch with precision, speed, and confidence.
PROJECTS
PROJECTS
CORE SERVICES
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HOLISTIC COLLECTION DESIGN
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End-to-end creative direction
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brand handwriting
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silhouette language
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material selection
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full seasonal collection architecture
I work with brands to distill their essence and translate it into elevated hardware, distinctive silhouettes, and a cohesive design language that tells a clear brand story.
Digital Visualization
& Concept Rendering
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rapid concept iteration
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photorealistic renders
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advanced visualization for approvals, presentations, and sales
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generative environments, compositing, and high-fidelity post-production for campaign and social visuals
Accelerate decisions, funding, and buyer confidence. Art direction and execution are handled in-house to ensure every image reflects brand positioning and high editorial standards.
Technical Design
for custom hardware, handbags, and accessories
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precision technical sketches
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full scale drawings
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factory ready specs and technical packages
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Sample coordination, revisions, and prototype corrections
All drawings, BOMs, and construction logic are built to eliminate errors, control cost, and accelerate development.
SOURCING & PRODUCT DEVELOPMENT
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premium leather sourcing and material selection
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sample management
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custom hardware development
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local sample room access for rapid iteration
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global vendor sourcing across trusted domestic and international partners
I oversee sampling, technical corrections, and direct factory communication -- managing development locally and overseas to ensure precision, efficiency, and results.
Strategic Merchandising
& Line Planning
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competitive analysis
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price architecture
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margin engineering
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assortment strategy
Collections are structured to align with your target customer, stand out from your competitive set, and encourage long-term brand growth.
